GeoApteka

Geo-service for medication search

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A web-service providing a full information on pharmaceutical goods and services of chemist’s shops near a user.

This is an ideal example of IT-technologies introduction into pharmacy and medicine.

GeoApteka

Business goal

  • Increase of sales and customers loyalty for involved partners
  • Engagement of chemist’s shops and retail networks for cooperation

Features

  • An intellectual prompt system marks nearby apothecaries after a search query
  • Order booking in the system or through a customers’ call-center
  • A flexible filters system for medication search in apothecaries
  • 24/7 information on availability, price and sales terms of medications in apothecaries
  • Automatic definition of user location via GPS or by the pre-set area and routing to a chosen point

Benefits

  • Increase of number of new contracts with apothecaries and chemist’s networks in a year after start of the service
  • Increase of income from sales via the service
  • Encouragement and keeping of the existing partners with the help of new possibilities accessible only to them

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