Our team created a first-of-its-kind system for managing production and quality. This innovation enabled the local subsidiary of one of the world’s largest manufacturers to cut costs, minimise waste, and increase revenue.
Digital Transformation
Manufacturing
Digital Transformation
Manufacturing
operations efficiency
labor productivity
quality index
waste & rejects
manufacturing costs
British American Tobacco (BAT) is among the world’s top consumer goods companies, operating across 180+ markets and serving millions of customers. Over its 120-year history, BAT has consistently combined scale with innovation, evolving its portfolio and investing in new technologies. Today the company is accelerating its transformation agenda, using digital solutions to boost efficiency, improve quality, and build a more sustainable future.
The custom system we developed was implemented and used at all stages of the production cycle, from the materials and ingredients feeding to the finished goods accounting and moving.
"I was sincerely impressed by how quickly the SIA experts found common ground with our international partners, equipment suppliers, and other system vendors. Their dialogue is always constructive and professional, and the results are consistently thoughtful."
The collaboration began with in-depth research of the production environment, its constraints, and the client’s business needs. Our team conducted a sequential analysis of existing workflows, systems, and user interactions to identify bottlenecks and define the foundation for a future solution. This research-driven approach ensured that the system addressed both operational requirements and strategic goals of efficiency and quality.
Integrated data processing
Quality assurance and warehouse control
Production execution management
Real-time equipment and process monitoring
Production efficiency analytics
Workforce management
Access management
Unified algorithms that collect and analyse 35+ product parameters and 20+ technical metrics (production cycle time, equipment shutdowns, recipe ingredients compliance control, treatment regimes data, work orders execution status, etc.), giving managers a complete, real-time view.
Automated finished goods status checks in the warehouse, confirmation before dispatch, and continuous quality index calculations to ensure product consistency.
Automated feeder control guarantees the correct tobacco blend goes to the right production line, reducing errors and waste.
Online dashboards with alarms and visualisations of production line status, enabling operators to control processes and respond instantly.
Analysis of the efficiency of the equipment used in production in terms of the volume of output, the adjustments and changeovers durations, as well as the source and reason for the shutdown.
Administration of shopfloor personnel through system-wide timesheets and workplace-specific tools for shift teams, improving accountability and coordination.
Role-based access rights with segregation of duties to ensure security, transparency, and proper control across all levels.
One thing that truly stands out about SIA is their commitment to understanding their clients’ businesses. Their ability to become part of our team, rather than a separate entity, enabled them to understand our pain points and craft a solution that truly resonated with our operations.
A European e-commerce retailer struggled with unstable marketing performance, unclear attribution, and hidden revenue loss at the payment stage. Brick System connected marketing spend, customer behavior, and payment outcomes to ensure that budget decisions are based on actual paid orders, not incomplete funnel data.
A European retailer faced declining margins, excess stock, and frequent stockouts despite stable demand Brick System aligned assortment, inventory, and demand signals to reduce overstock, improve availability, and restore profitability control.
A large Nordic e-commerce retailer struggled with overselling, delivery disruptions, and inconsistent inventory data across systems. Brick System synchronized inventory, promotions, and delivery operations to ensure the business only sells what it can reliably fulfill.
Head of Business Development and Marketing