stock-outs
delivery errors
WISMO
return to exchange
conversion
traffic stability
The client is a Norwegian e-commerce retailer managing more than 10,000 SKUs тwith frequent promotions and seasonal demand spikes. As a pure online retailer, the company’s customer experience depends heavily on accurateproductavailability and reliable delivery promises. However, the business operated across multiple disconnected systems including the storefront, OMS, warehouse platforms, and third-party logistics providers. During peak periods such as Black Friday, these systems often became desynchronized, causing operational disruptions and customer dissatisfaction.
The custom solution we implemented aligned promotions with real-time inventory and delivery capacity, ensuring that only fulfillable products are offered for sale.
The collaboration began with a detailed diagnostics of the client’s operational flows across promotions, inventory management, and delivery execution. Particular attention was given to how data moved between systems and where discrepancies led to overselling, stock-outs, and unreliable delivery commitments. Based on these insights, a unified operational approach was defined to align sales activity with real inventory availability and delivery capacity, ensuring consistent and controllable fulfillment across all channels.
Unified inventory and promotion data layer
Near real-time system synchronization
Inventory accuracy monitoring and control rules
Delivery status normalization and tracking
Returns and exchanges management layer
Operational analytics and demand planning tools
Ensures that product availability and promotional activity are based on a single, consistent data source across systems.
Keeps inventory, orders, and delivery data aligned across all channels with minimal delay.
Detects inconsistencies and enforces rules to prevent selling unavailable or low-stock items.
Standardizes carrier data to provide consistent and transparent delivery status across providers.
Structures return and exchange flows to maintain inventory accuracy and operational consistency.
Provides visibility into demand patterns and operational performance for better planning decisions.
A European retailer faced declining margins, excess stock, and frequent stockouts despite stable demand Brick System aligned assortment, inventory, and demand signals to reduce overstock, improve availability, and restore profitability control.
A European e-commerce retailer struggled with unstable marketing performance, unclear attribution, and hidden revenue loss at the payment stage. Brick System connected marketing spend, customer behavior, and payment outcomes to ensure that budget decisions are based on actual paid orders, not incomplete funnel data.
Our team created a first-of-its-kind system for managing production and quality. This innovation enabled the local subsidiary of one of the world’s largest manufacturers to cut costs, minimise waste, and increase revenue.
Head of Business Development and Marketing