A Solid Data Foundation for Sustainable Growth

Closing the gaps between core e-commerce systems. Turning complex data into predictable profit.

Get a Profit-Leak Diagnostic

Our clients

bat
hammer
bosch
pet technologies
Incode
SilverBills

The Brick System

What is Brick System?
No rip-and-replace. We strengthen what matters.

Brick System is a set of modular, 
battle-tested Bricks that integrate into 
your existing e-commerce architecture.

Best practices for
21
common challenges
Covers up to
80%
of core business needs
What Brick System isn’t?
It’s not another off-the-shelf product.

No heavy suite. No unnecessary rebuild. No extra complexity for your teams.

Why Brick System?

Reliable
Reliable

Long-term stability

Designed to scale and run reliably for 5+ years, Brick System modules ensure end-to-end process continuity, seamless data synchronization, and operational efficiency - delivering consistently high predictable ROI.

Long-term stability
Lean
Lean

Optimal cost

Implement only what you need - no unnecessary features, no overbuilt platforms - so you get faster time-to-value, lower total cost of ownership (TCO), and measurable ROI with a lean, scalable e-commerce stack.

Long-term stability
Insight-Driven
Insight-Driven

Fix root causes

We identify and eliminate the underlying drivers 
of inefficiency - data gaps, broken handoffs, and process bottlenecks - so you get sustainable performance gains, cleaner operations, and measurable ROI, not temporary “patches” for surface symptoms.

Long-term stability
Full-Service
Full-Service

Single point of accountability

One trusted partner end-to-end - from discovery 
and root-cause diagnostics to implementation, rollout, and ongoing support - ensuring clear ownership, faster delivery, fewer handoffs, and consistent SLAs with measurable business outcomes.

Long-term stability
Achieve maximum financial impact with lean operational costs
Request a Diagnostic

The 6 Strategic Bricks

Product, Pricing &
Assortment Performance
  • SKU KPI & Product Performance Analytics 

  • Product data quality & consistency 

  • Price & promotion synchronization across all channels 

  • End-to-end product data consistency

  • A single source of truth for inventory, pricing, and reporting
Marketing, Traffic
& Attribution in a SSOT
  • Cookieless event collection
& real-time data validation
  • Unified marketing spend + user behavior + sales data model (SSOT)
  • Cross-channel attribution & 
campaign/experiment measurement
  • Revenue & Margin-based 
performance analytics
  • Behavior-based segmentation 
& full-funnel journey analytics
Checkout & Payments
  • A unified system for diagnosing payment failures
  • Seamless integration with PSPs
and banks
  • Smart anti-fraud protection 
without conversion loss
  • Fast, error-free payments
  • Payment stability during peak load
  • Payments without unnecessary blocks
Fulfilment, Delivery
& Returns
  • Delivery & returns accuracy 
and reliability
  • Inventory, reservation, and order status synchronization
  • Full carrier synchronization
  • Delivery optimization &
carrier selection
Customer Data, CRM & Loyalty
  • Real-time customer data updates 
& CRM synchronization
  • Segment & trigger validation automation
  • Deduplication & scenario control
  • Customer status–aware messaging
  • Right-moment trigger activation
  • CRM data consistency & 
completeness governance
Platform, SRE & Performance
(Site Reliability & Web UX)
  • Real-time performance 
bottleneck monitoring
  • Peak load failure forecasting
& monitoring
  • Stable database performance
under peak load
  • High-load architecture for peak sales

How it works

Brick System Value Lifecycle

Diagnostics
Diagnostics

We identify the root causes of revenue leakage - not just the symptoms

Synchronization
Synchronization

We ensure reliable, seamless data exchange across all systems

Optimization
Optimization

We implement Brick System practices to improve operational efficiency

Monitoring
Monitoring

We track the real impact on KPIs 
and financial results

Brick System Cases

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Vadym Pukhalskyi

Vadym Pukhalskyi

Head of Business Development and Marketing

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