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Soft Industry AllianceCase studies

Case Studies

We help businesses turn ambition into innovation and vision into measurable advantage. By aligning with our clients' goals, we go beyond expectations and unlock opportunities others may overlook. Discover how we turn complexity into clarity and ideas into results.

British American Tobacco
Manufacturing
Digital transformation

Increasing the level of BAT's automation,
efficiency, and productivity with a custom
Manufacturing Execution System (MES)

+2.5%

operations efficiency

+12%

labor productivity

+2.1%

quality index

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Tech Provider for U.S. Leaders
Logistics & Supply Chain
Digital transformation

Improved logistics performance through
reduced downtime and fewer manual
operations for US-based technology provider

We enhanced an automated solution for real-time logistics data processing, remote management, and secure distributed storage.

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How a European Retailer Increased Gross Margin by 18% and Eliminated Overstock and Stockouts
Brick System
Retail & e-Commerce
How a European Retailer Increased Gross Margin by 18% and Eliminated Overstock and Stockouts

A European retailer faced declining margins, excess stock, and frequent stockouts despite stable demand Brick System aligned assortment, inventory, and demand signals to reduce overstock, improve availability, and restore profitability control.

How a European Online Retailer Increased ROAS by 22% by Linking Marketing Spend to Actual Revenue
Brick System
Retail & e-Commerce
How a European Online Retailer Increased ROAS by 22% by Linking Marketing Spend to Actual Revenue

A European e-commerce retailer struggled with unstable marketing performance, unclear attribution, and hidden revenue loss at the payment stage.  Brick System connected marketing spend, customer behavior, and payment outcomes to ensure that budget decisions are based on actual paid orders, not incomplete funnel data.

How a Norwegian E-commerce Retailer Reduced Stock-Outs by 35% and Stabilized Fulfillment During Peak Demand
Brick System
Retail & e-Commerce
How a Norwegian E-commerce Retailer Reduced Stock-Outs by 35% and Stabilized Fulfillment During Peak Demand

A large Nordic e-commerce retailer struggled with overselling, delivery disruptions, and inconsistent inventory data across systems. Brick System synchronized inventory, promotions, and delivery operations to ensure the business only sells what it can reliably fulfill.

British American Tobacco
Digital Transformation
Manufacturing
British American Tobacco

Our team created a first-of-its-kind system for managing production and quality. This innovation enabled the local subsidiary of one of the world’s largest manufacturers to cut costs, minimise waste, and increase revenue.

British American Tobacco

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Vadym Pukhalskyi

Vadym Pukhalskyi

Head of Business Development and Marketing

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