Travel not only produces nice pictures for social networks, but it’s also one of the largest economic sectors, with a market capitalization of trillions of dollars. Therefore, this field seems good ground for launching new, more technological services.

People spend time on an average of nine different mobile applications per day and 30 per month, according to an App Annie report.

At the same time, the number of sessions in applications of the “Travel” and “Maps & Navigation” categories increased from 2016 to 2018 by 50%. Travel services cover more and more user challenges and become versatile. For example, wherever you are, you can rent an apartment with Airbnb and get to it with Uber.

How People Use Travel applications: Some Numbers

Before the Travel

Probably everybody has had “I-want-to-go-to” moments. When the vacation is still far away, but you start to google interesting places in different cities. Google has calculated* that more than half of users do it on their mobile devices.

It would be fair to say that people use both – applications and companies’ websites, but for different purposes. Apps are mainly used to track discounts and special offers, while mobile sites are used for research activities.

TOP sources, where users usually find new applications:

During the Travel

The image of a confused tourist with a map and phrasebook is a thing of the past.

Travel mobile apps are here for you at every step:

Related: Mobile Travel Guide: the Soft Industry Team Has Created an Application to Develop Tourism in Its Hometown

Mobile apps do a great job when you need to find the best deal, optimize the driveway, plan interesting trips, and feel safe and comfortable.

TOP factors that users value most in their favorite apps:

After the Travel

If a user downloaded the application, there is a high probability that they will continue the communication with this brand. 58% of mobile travel applications are used at least monthly.
The good news for brands is that if some mobile app is useful, users do not turn off push notifications.

The most useful notifications are considered to be:

The main app-related reason for abandoning an application is that it takes up too much memory on the device.

Another good news for companies is that users are ready to give an application a second chance if it’s improved:

*Data source: “How people use their phones for travel” Google report.

Business opportunities

In “mobile-first” era hotel and travel companies use mobile applications to:

Related: TOP 5 trends that change the hospitality business

Here are a few trends typical for brand communication with users via mobile applications:

  1. Establish contact before the trip (at the stage of booking and choosing preferences), during it (convenient check-in, assistance in solving current issues) and after (leaving reviews, special offers for next trips).
  2. Make communication easy and fast (chatbots, mobile assistants, voice search, multiple languages).
  3. Personalize offers and deliver them to a user with three components in mind: time, place and context.
  4. Enable instant payment from a mobile phone (travelers can use their smartphones to pay for services, change flights, get access to club loyalty programs and buy goods in duty-free shops with a single touch).
  5. Make last-minute bookings available (spontaneity is becoming more popular in modern travel, and apps help to buy tickets quickly or book a hotel in a few taps).

Recent Criteo Analytics research shows that travel apps for Android or iOS bring 130% more conversions than mobile sites.

If you are thinking of developing your mobile app, contact us, and we will help you to transform the idea into an effective tool for your business development.

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